SailScan
SailScan · homepage direction studies · 2026-11-06

Twenty directions

Two independent sets of ten homepage mocks built from the same creative brief. Set F and Set A were designed without seeing each other. Every page is a full working mock — real copy, real app screens, a signature animation, reduced-motion safe. Click any card for the live page. The team picks — no ranking here.

Set F

F-01 hero

F-01Instrument Night

A racing instrument display at night — live HUD numerals settle and tick, a data strip streams under the nav.

Wins racers & instrument nerds
F-02 hero

F-02Sail Loft

A sailmaker's loft — stitched details, pinned photos, one batten curve threading the whole page as you scroll.

Wins sailmakers & craft buyers
F-03 hero

F-03Meridian

Ultraminimal white with one fixed horizon line; the app flow is the lone centerpiece, swapped by scroll in a sticky phone.

Wins enterprise first impressions
F-04 hero

F-04Ships Log

A broadsheet journal of record — masthead, plates, drop caps, columned text, pull quotes.

Wins heritage clubs & editorial minds
F-05 hero

F-05Signal Flags

Brutalist-nautical: international signal-flag geometry as the design system, headline words hoisting in like flags.

Wins the design-forward young race crowd
F-06 hero

F-06Telltale

A living wind field — laminar particle streamlines flow around the headline at 60fps.

Wins aero engineers & tech enthusiasts
F-06b hero

F-06bF-6 Interactive

F-06's wind field goes full-page — streams deflect around your cursor and every card, like the 3D scan view.

Wins aero engineers & tech enthusiasts
F-07 hero

F-07Regatta Poster

America's Cup poster energy — diagonal cuts, race bibs, speed streaks, everything 3° off-axis and fast.

Wins speed freaks & sponsors
F-08 hero

F-08Draft Stripe

The page is a sail — three draft stripes flatten as you scroll and the camber reads out live in the margin.

Wins anyone who needs the product in one scroll
F-09 hero

F-09Chart Room

A nautical chart — graticule, compass rose, soundings, and a course line drawn waypoint to waypoint down the page.

Wins navigators & traditional buyers
F-10 hero

F-10Superyacht Mono

Monochrome brochure restraint at superyacht scale; the only color on screen is the ask.

Wins wealthy owners & programs

Set A